137K likes
4.7M views
shay20s A real-life introduction to Roamy, the travel-planning app.
ENGLISH CAPTION SUMMARYAPPS, TECH & A HUMAN PERSPECTIVE
Based in Miami
An app.
4.7 million views.
I’m Shayne. I create relatable videos that bring apps and digital products into everyday life.
350K+Instagram
followers
followers
4.7MRoamy Reel
views
views
137KLikes on the
same Reel
same Reel
From zero to 350K+ on Instagram.
Built over 24 months.
FEATURED APP CAMPAIGN
Roamy× Shayne Melo
APPS & DIGITAL PRODUCTSREAL-LIFE STORYTELLINGSHORT-FORM VIDEO
01 / THE FEATURED WORK
APP · INSTAGRAM REELA useful app.
A story people watched.
Roamy× Shayne Melo · Brand collaboration
A brand collaboration that brought a travel-planning app into a familiar, real-life moment.
Meet Roamy.
A travel-planning app with personalized itineraries and a map connecting the places to visit.
Start with curiosity.
An airplane scene and a personal opening introduce the discovery. The post’s caption connects that moment to the app and its features.
4.7M views. 137K likes.
One Reel, shared with my Instagram community. Watch it here, or explore the original post.
View original Instagram post
Rounded Reel figures supplied by Shayne.
Views and likes are engagement results.
02 / MORE OF MY WORK
HOTELS, PLATFORMS & PLACESDifferent settings.
Same storytelling.
More ways I bring a place, a product or an experience into the story.
HOTEL · GUATEMALA
La Casa del Mundo
ENGLISH SAMPLE
Not Lake Como.
Guatemala.
English hotel sample37 seconds
HOTEL & DESTINATION
A lakeside stay in Guatemala.
An English voiceover introduces La Casa del Mundo on Lake Atitlán, with lakeside dining and scenes from Guatemala. A stay presented as part of a bigger travel experience.
Experience-led hotel storytelling
English voiceover · 0:37
BRAND CAMPAIGN
Worldpackers
WORLDPACKERS
A different kind
of travel story.
192.4K likes607 comments
WORLDPACKERS · BRAND COLLABORATION
The experience behind the platform.
A campaign for Worldpackers, told through my own experience. Personal narration and on-location scenes lead into the platform reveal.
Personal story + platform reveal
Portuguese original · 0:36View original on Instagram
DESTINATION · ITALY
Royal Palace
of Naples
NAPLES, ITALY
Inside the Royal
Palace of Naples.
283.6K likes503 comments
DESTINATION & LIFESTYLE
A royal setting.
A personal perspective.
A personal reaction opens a visual tour of the Royal Palace of Naples. Architecture, movement and details carry the story through a short, music-led edit.
Visual hook + destination reveal
Portuguese on-screen text · 0:16View original on InstagramInstagram engagement shown as displayed on the original posts. Counts are not a live feed.
03 / WHAT WE CAN CREATE
YOUR PRODUCT, IN CONTEXTMake it clear.
Make it feel real.
Content for tech brands that want to show how their products fit into people’s lives.
“Here’s how
it works.”
App walkthroughs and practical demonstrations that make the product easy to understand.
“This fits
into my day.”
Everyday situations and personal storytelling built around a relevant product use case.
“Wait, what
does this do?”
Different openings and creative angles that introduce your product and give people a reason to keep watching.
UGC for your brand’s channels and collaborations on my own profiles are available to discuss. Deliverables and usage are agreed for each project.
04 / THE PERSON BEHIND THE PLAY BUTTON
Hi, I’m
Shayne.
Based in Miami, I’ve built an Instagram community of 350K+ from scratch over 24 months, sharing stories and discoveries from real life.
My background is travel storytelling. I bring that same curiosity to tech: finding what makes a product useful and showing why it belongs in someone’s day.
A COMMUNITY BUILT, ONE STORY AT A TIME.
350K+
Instagram followers.
24 months of creating.
BASED IN MIAMI · LET’S WORK TOGETHER
Your next idea.
Let’s make it happen.
Have a brief or just an idea? Tell me about your brand and what you have in mind.
Prefer email?
contato@shay20s.com